Crypto Press Release/ Article on ET Now

We published on ET Now as part of our Series A outreach strategy in India. Within seven days, three Indian investors had contacted us directly — all citing ET Now as where they first encountered the project. That conversion speed from a single press placement is something we've never replicated through crypto-native channels. ET Now's audience doesn't just read financial news. They act on it. — CEO, Web3 Infrastructure Startup

There's a meaningful distinction between reaching people already in crypto and reaching people who control capital in India. ET Now's audience is the latter — finance professionals, institutional investors, and high-net-worth individuals who track markets daily. Our blockchain infrastructure announcement reached decision-makers through ET Now that no crypto outlet in our existing PR stack could access. That audience doesn't overlap with Blockspot or CoinPaper. It's a completely different layer. — Head of Investor Relations, Blockchain Protocol

We track inbound enquiries by source across every campaign. The ET Now placement produced more Indian enterprise inbound — corporates and financial institutions exploring blockchain integration — than any other press release channel we've used in three years of campaigns. The ET Now readership includes people making technology procurement decisions in traditional finance, and that segment is invaluable for enterprise-facing blockchain products. — CMO, Enterprise Blockchain Company

We spent months trying to reach Indian institutional investors through crypto-native PR. ET Now achieved in one placement what those months of crypto media coverage couldn't. The platform's positioning as India's leading financial news channel means its audience arrives with capital allocation on their mind. For any project at the fundraising stage, that context is worth every rupee of the placement cost. — Co-Founder, Token Presale Project

ET Now operates under the Economic Times umbrella — one of the most trusted financial media brands in India for over six decades. That institutional credibility isn't something a new crypto outlet can manufacture. When our DeFi protocol appeared on ET Now, the trust associated with that brand extended to our project in the eyes of Indian investors who might otherwise have been sceptical of a crypto announcement. Legacy media credibility is a different asset class entirely. — Founder, DeFi Protocol